As one of the hottest IT girls today, Hailey Bieber increasingly asserts her talent, taste and acumen in the fields of beauty and fashion. In particular, many makeup looks, whether created or promoted by Hailey, have gone "viral" on social networks.

The gentle makeup wipes alternative you didn't know you needed in your life until now.

We are always looking for beauty brands that inspire us. This week's focus: TEAM DR JOSEPH - a brand that has recognized the potential that nature has in store for our skincare.

Get a glowy, golden lip look that'll have everyone buzzing.

Francis Kurkdjian introduces a fresh take on J’adore, aiming to capture its purest essence. He delves into the foundational elements of its iconic blend, where flowers interact harmoniously without any one overshadowing the others. His version of J’adore radiates like a treasured fluid, reminiscent of liquid gold that invites a sensual immersion.

While the glowing skin trend isn't going away, the so-called cloud skin effect is blowing up the internet.

Beach waves are a must-have for the summer look. The casual waves are much easier to create than you might think.

Beauty editor Lilli Kelly brings the ultimate barbie look to the island.

Is deep breathing really the key to fresh, glowy skin? From anti-anxiety benefits to feeling totally zen, here's what implementing breathwork into your self-care routine can do for you. 

Accomplishing salon-worthy healthy hair in the comfort of your own shower.

This year, TikTok has been the birthplace of many summer beauty trends, including mermaidcore, tomato girl, and milk nails. The recent sensation captivating the platform is known as latte makeup, and the good news is, it's incredibly straightforward to pull off.

Say hello to your new favorite haircut.