The new Miu Miu campaign, fronted by Gigi Hadid, fuses classic portraiture with artistic modernity, celebrating quilting and femininity.

The new <a href="https://www.lofficielibiza.com/fashion/miu-miu-autumn-winter-25-an-ode-to-youth-in-transition-to-adulthood" target="_blank" rel="noopener">Miu Miu</a> campaign, starring <a href="https://www.lofficielibiza.com/fashion/gigi-hadid-new-global-ambassador-of-havaianas" target="_blank" rel="noopener">Gigi Hadid</a> , is a tribute to the brand's timeless elegance, while celebrating the women who embody it. Through carefully composed portraits, it reinterprets the house's iconic matelass&eacute; from a decidedly artistic angle. The aesthetic of this campaign draws its inspiration from the great tradition of 20th-century society painting , creating a meeting between past and present.
After two previous campaigns fueled by references to visual art, Miu Miu this time takes a more abstract approach . Here, art is not directly cited, but rather felt&mdash;an atmosphere, a fluid idea that blends with fashion and beauty. Each image seems a reflection on art itself, an exploration of aesthetic feeling rather than the precise application of a particular work.
Under the eye of photographer Steven Meisel, each portrait is treated as a digital, hand-painted canvas , in which each subtle and almost accidental shade of color echoes the inspiration of the brush. This approach, oscillating between photorealism and abstraction, gives a fascinating ambiguity to the images, suspended between photography and painting, between yesterday and today . They capture an energy of doubt and curiosity, as if they were in perpetual transformation.

Miu Miu 's new matelass&eacute; suede, presented through the Wander and Arcadie bags , pairs perfectly with these delicate images, bringing a tactile, almost velvety softness. The portraits thus created are multiple, each revealing a different facet of the same universal subject. First, a personality portrait: Gigi Hadid, captured against pastel-coloured backgrounds, reveals an image of the modern woman, both confident and sensitive. Then, through still lifes, the matelass&eacute; is magnified, analysed from all angles, almost like an art object. Finally, the moving image, almost cinematic, seems to capture the creative moment in all its richness, offering a portrait in several dimensions: exterior and interior, that of the model and that of the artist. A reflection in real time, a dialogue between matter and mind, image and painting.
Thus, the Miu Miu campaign does not just show a product; it offers an experience, a visual exploration of beauty and art , where every detail, every nuance, speaks of a constant search for the essence of elegance.

<a href="https://www.miumiu.com/fr/fr.html" target="_blank" rel="noopener">miumiu.com</a> <a href="https://www.instagram.com/miumiu/" target="_blank" rel="noopener">@miumiu</a>

Gigi Hadid reveals herself in a fascinating Miu Miu campaign, between art and fashion

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