Perhaps, many of us are familiar with the formula for applying blush that must lie high on the cheekbones, right above the deep cheekbones . However, TikTok recently debunked this old makeup rule. "Boyfriend blush" - how to apply blush in the "lover" style is becoming a new trend. In addition to 84.8 million views on TikTok, Google's search interest in this phrase has more than tripled. over the past few months. And they really exploded when supermodel Gigi Hadid used this technique on the 2024 Met Gala red carpet.
