A call to action to the art world , a new campaign featuring Julia Garner photographed by Steven Meisel and an author's volume published by Assouline : Gucci celebrates silk and one of the most iconic symbols of its heritage, the silk scarf .

Gucci has announced the appointment of its new creative director, who succeeds Sabato De Sarno, who remained at the helm of the Italian fashion house between 2023 and 2025. After a decade at Balenciaga, the Georgian designer takes over the creative direction of the house founded by Guccio Gucci in Florence in 1921.

Inspired by the famous Bamboo bag, this jewellery collection transforms the natural pattern of bamboo into elegant and contemporary jewellery.

For its autumn-winter 2025-26 collection, Gucci navigates between heritage and modernity, while leaving a new aesthetic mark.

Sabato De Sarno leaves Gucci after just two years as creative director, following disappointing results and declining performance for the house.

As a new era begins with the Roman fashion house, here are some interesting facts about the Roman designer.

In addition to showcasing the Gucci Blondie handbag and the 2025 early spring collection, the new advertising campaign surprisingly invites Debbie Harry, the lead singer of the band Blondie, to be the protagonist!

At Triennale Milano Sabato De Sarno presents the women's spring summer 2025 fashion show. Special guests in the first row Jin from BTS, Dakota Johnson, Tony Effe, Gaia and Jannik Sinner.

The stunning Thai actress takes on the bustling city of London in style with Gucci's chic Autumn/Winter 2024 pieces. 

Conceived by creative director Sabato De Sarno and immortalized through the lens of Anthony Seklaoui. Gucci Lido embodies the liveliness and joy of those days kissed by the sun and sea breezes in which to wear sophisticated swimsuits and beachy looks that make us feel like we're on holiday.

The fashion system is already abuzz with the announcement of Gucci's highly anticipated fashion show for the Cruise 2025 collection.

After the collection, the creative director of Gucci unveils the Ancora Design.