A showroom-atelier and much more. In the heart of Milan, inside the Palazzo Meli Lupi di Soragna building, LDR22 was inaugurated in December, the Milanese headquarters of the agency after the Los Angeles headquarters, which is more a home than an office. A meeting place for professionals, celebrities and brands who come together under the curatorship of a long-experienced professional: Lucio Di Rosa. His mentor? Donatella Versace.