Kendrick Lamar is the new Chanel ambassador

The "Call Me By Your Name" and "Dune" actor was directed by one of the most prolific American directors, Martin Scorsese. Together they tell us what it was like to shoot the new commercial for the iconic men's fragrance Chanel on the streets of New York.

Joining Dua Lipa, who was announced in January, JENNIE now becomes the face of the CHANEL 25 handbag campaign. A prominent figure in the international pop scene and a CHANEL ambassador since 2017, she continues the dialogue with the fashion house by bringing her style and energy to CHANEL's latest creation.

In the year of Fendi's centenary , the animations of the Japanese character artist Tarout decorate garments and accessories of the men's collection for spring summer 2025. «In the work for Fendi I was guided by the word “family”. The first idea that came to mind when thinking about the story was an adventure to discover what the double F in the brand's logo means».