From the 20th of May 2022 to April 18th 2023, the exhibition at the Salvatore Ferragamo museum in Florence exposes, with an unusual setting, the successes - between the private life and entrepreneurship - of Wanda Miletti Ferragamo and many other women of the same era.

A new exhibition comes to life in the elegant spaces of Palazzo Spini Feroni in Florence, dedicated to the life and work of Wanda Miletti Ferragam , the intelligent and solid guide to Maison Salvatore Ferragamo, after the death of her husband in 1960. In "Women in Equilibrium - 1955-56" , which has just been inaugurated at the Salvatore Ferragamo Museum and open to visitors until May 2023, displays how her life changed following this dramatic event, when in addition to the commitment to her family she decided to take on the job. A story that, developed in the spaces of a hypothetical house, highlights how her role as an entrepreneur never tarnished the more feminine and traditional side of her personality, as a woman full of values, dedicated to the home and to her children; married very young, she had three girls and three boys, all of whom then joined the company. An occasion also to cite, as she probably would have liked herself as she never enjoyed to be in the spotlight, like the story of many other pioneering women in entrepreneurship, culture and science who, between the end of the fifties and the early sixties , managed to unite the assertion of their personality with family affections.
Scroll down to discover the exhibition "Women in Equilibrium - 1955-65" at the Museo Ferragamo d

The premise of the exhibition " Women in Equilibrium - 1955-65" on display at the Ferragamo Museum , curated by Stefania Ricci and Elvira Valleri , starts from the assumption that history is declined in a plural, creative and productive dimension, and that the action of individuals who create models of life and consumption, gender relations and work; these factors lead to profound cultural and social transformations, as it happened in post-war Italy, thanks to many enterprising women. It is a period of change for habits of behaving (and clothing), which prepares for a new aesthetic and for women to seek how to be suitable for new roles: always in order and in shape, a lifestyle influenced by advertising and new models of life. Just as the house - which is central to the exhibition - is transformed and begins to be a reflection of new forms of sociality. A place that for the lady &nbsp; Ferragamo &nbsp; represents a refuge, a place to return from work in the evening, to reflect. And reflection is the aim of the exhibition, which not only wants to tell a chapter of the history of Italy, but also to trigger contemporary reflection on the topics covered.

"Women in Equilibrium - 1955-65" on Display at the Ferragamo Museum in Florence

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