The hippie subculture flourished in the 1960s, spreading the message of peace and love, calling for liberation and shaping the trend of &quot;flower children&quot; returning this season.

The hippie subculture, which became popular in the 1960s, began with the Beatnik movement in the United States. It included people protesting against the urban and selfish way of life, the geopolitical, economic and ideological conflict between the United States and the Soviet Union during the Cold War. In 1957, the American writer Norman Mailer wrote about hipsters in The White Negro, referring to marginalized African Americans, often jazz musicians who promoted a bohemian lifestyle and did not lack violence in their daily lives. They were lazy, smoked marijuana, spoke their language, and lived in constant fear of being imprisoned or even killed by racists. The Bytnik poets seemed to crave that unrestrained and authentic way of life, albeit in danger, accompanied by their desire to experience all that life had to offer. Writer Jack Kerouac, a leader of the Bytnik movement, resisted the influence of negative and violent portrayals of hipsters, blocking the attitude of Bytnikists as well, describing themselves as mystics of spiritual quest with nothing to do with the criminal way of life.

From this hipster uniqueness arose the new term &quot;hippies&quot;, which described people who had rejected traditional culture, formed into separate communities, and saw the meaning of life in nature and in eternal search. They explored the world and the mysteries of consciousness not only by listening to music together, but also by drugs, alcohol and free love, in protest of a &quot;pre-arranged&quot; life, the atrocities of war and the &quot;right&quot; way of life imposed. The popularity of the hippie subculture skyrocketed in 1967, when the People&#39;s Conference was held in San Francisco in response to a law passed by the California government outlawing the psychedelic drug LSD. Gathering after gathering, concert after concert (including the legendary Woodstock Festival) this subculture grew rapidly and became recognized around the world.

Hippies perceived themselves as strangers to the &quot;right&quot; world, and their freedom and self-expression was a rebellion against the prevailing norms of life. They listened to rock, wrote poetry, created and looked different from the rest of society, and were united by a unique style of clothing, which became a sign of mutual recognition. Music groups such as The Beatles or Creedence Clearwater Revival have taken inspiration from the hippie movement, inspiring their fans to express themselves freely.

Hippies perceived themselves as strangers to the &quot;right&quot; world, and their freedom and self-expression was a rebellion against the prevailing norms of life.

To create a unique image, hippies painted clothes in bright colors, diversified them with quilts, redesigned a single piece of clothing, embroidered with colorful thread ornaments, beads, decorated with badges, slogans expressing ideas of peace, love and freedom. At the time, lightweight maxi-length dresses, wide shirts, ethnostille vests and quilted coats, trousers with flared trousers, cut-out jeans, self-crocheted knitwear, self-made jewelry, and embroidered or otherwise decorated leather handbags were all popular. to the world.

In the new season, hippie style is returning as a symbol of freedom to be yourself and resistance to a unified Instagram culture. Perhaps the most fascinated by this trend are the fashion houses Chloé , Acne Studios , Alberta Ferretti and Etro , which invite you to go to the first lines of music festivals, adorned with psychedelic patterns, lace, platforms, patched jeans and bohemian-style details.

Shopping:

Vintage 7th dec. dress, 1stdibs.com

ETRO

ALBERTA FERRETTI

The Return of Hippie Style: Self-Expression and Resistance to a Unified Instagram Culture

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