Historically, fashion brands have mainly offered designs for people of smaller sizes, leaving plus-sized individuals with few options and even a sense of self-consciousness. However, as body positivity grows, the need for clothing in all sizes becomes undeniable.

One of the goals of the <a href="https://www.lofficielibiza.com/soul-spirituality/from-self-criticism-to-self-love-5-steps-to-a-positive-body-feeling" target="_blank" rel="noopener">body positivity</a> movement is to emphasize diverse representation in the fashion industry. In the past, traditional beauty ideals dominated fashion, often upholding narrow beauty standards that few could achieve. However, body positive campaigns have pushed fashion manufacturers and retailers to recognise the importance of celebrating all body shapes.
In response, these brands began featuring models of various sizes, shapes, ethnicities and genders in their advertising campaigns and runway shows. The inclusion of <a href="https://www.lofficielibiza.com/fashion/plus-size-boutiques-shop" target="_blank" rel="noopener">plus-size</a> models in high-profile campaigns has challenged long-standing industry standards. This approach not only promotes inclusivity but also allows a wider audience to see themselves reflected in the world of fashion, indirectly sending a strong message that fashion is for everyone , regardless of their body shape.

Fashion is for everyone, regardless of shape or body.

What is considered 'socially acceptable' now has a broader meaning and a change in consumer mindset is the reason for this change. The need to see diverse faces and bodies in everyday media has begun to become stronger, leading to a slow but steady shift in acceptance.
Fashion brands have responded to the body positivity movement by revamping their marketing strategies toward inclusivity and authenticity. They became open to the idea of ​​challenging the idealised and airbrushed images that are the norm in fashion advertising &ndash; notions that contribute to unrealistic beauty standards. From here on out, many industry leaders went even further by pledging to not retouch their models and fully showcase individuals with diverse body shapes and situations.
This shift is not lost on consumers, especially those who want to boost their self-confidence and are skeptical of the notion that perfection is the ultimate goal.
Body positivity movements have brought about significant changes in the fashion industry, from diverse clothing designs to challenging beauty standards. These changes are reshaping fashion into a more inclusive, empowering and diverse space that celebrates the beauty and uniqueness of each individual.

Dutch model Jill Kortleve has become the first full-figured model to walk the runway for <a href="https://www.lofficielibiza.com/fashion/chanel-haute-couture-in-paris-with-autumn-winter-editorial-23-24" target="_blank" rel="noopener">CHANEL</a> in a decade. After dipping its toes into the 'size diversity' bandwagon by including model Crystal Renn in its Cruise collection show in 2011, the LUXURY brand further affirmed this commitment with Kortleve for the show. Autumn Winter 2021 show at Paris Fashion Week.

During the launch of the Autumn 2020 collection at Milan Fashion Week, the Fendi brand introduced for the first time full-figured models who will continue their long and illustrious history. Models Paloma Elsesser and Jill Kortleve joined sisters Hadid and Kaia Gerber on the runway and brought the brand into a new era.

Fashion history was made at the SS21 Versace show at Milan Fashion Week when the iconic brand recruited three full-figured models to walk the runway for the first time. Models Jill Kortleve, Precious Lee and Alva Claire walked the runway in designs inspired by the city of Atlantis.

In Rihanna's world, plus-size people are warmly welcomed. Savage x Fenty isn't the first lingerie brand to offer multiple sizes, nor is it the only line to acknowledge that "nude" isn't just beige. But when you consider the time, energy and consideration Rihanna has put into creating her brand, <a href="https://www.lofficielibiza.com/fashion/rihanna-maternity-savage-fenty-capsule-collection-fashion-line" target="_blank" rel="noopener">Savage x Fenty</a> is truly in a class of its own when it comes to body positivity.

Dolce &amp; Gabbana

Dolce &amp; Gabbana became the first luxury heritage brand to offer Ready-to-Wear clothing above size 18 US in 2019. According to Vogue Business, the brand saw sell-through rates of 70 and 80% off the brand&#39;s first two plus-size collections. Today, while some brands are no longer afraid to push this boundary, Italy&#39;s Dolce &amp; Gabbana is constantly trying to expand its women&#39;s size range to include XXL.

--- [O 2023: THE BODY OF ART], chapter 3 of [O by L&#39;OFFICIEL Vietnam] [Umbrella by L&#39;OFFICIEL Vietnam] is a series of events that L&#39;OFFICIEL Vietnam proudly introduces to celebrate the 100th anniversary of L&#39;OFFICIEL globally. Return in 2023 with a message &nbsp; “The Body Of Art” &nbsp; - Each body represents a work of art - we hope to create new reference points &nbsp; in the concept of a body representing beauty, demonstrated through the photography contest <a href="https://www.lofficielvietnam.com/l-officiel-vietnam/o-photography-contest-the-body-of-art">Ô Photography Contest 2023</a> , the seminar series <a href="https://www.lofficielvietnam.com/o-by-l-officiel-vietnam/o-by-l-officiel-2023-chuoi-toa-dam-cua-nghe-thuat-sang-tao-va-ve-dep-hinh-the">Ô Inspiration Talks</a> and the exhibition &quot;O: The Body of Art - Beauty in All its Forms&quot; with the participation of of multidisciplinary artists, &nbsp; Together, we create an intimate conversation about the inspiration that comes from both the human body and concerns about appearance.

How is "Plus-size" affecting the fashion world?

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