Rouje unveils its new collection, celebrating the plural beauty and natural elegance of Helena Christensen, icon and muse of Jeanne Damas.

Rouje , the iconic brand of <a href="https://www.lofficielibiza.com/portraits/life-in-red" target="_blank" rel="noopener">Jeanne Damas</a> , unveils its brand new collection, a vibrant ode to the plural beauty and infinite richness of femininity. A campaign that, this season, places a timeless icon at the center of the image: <a href="https://www.instagram.com/helenachristensen/" target="_blank" rel="noopener">Helena Christensen</a> .
Since her beginnings, Jeanne Damas has been inspired by the unique and inimitable style of Helena, a muse who has nourished the moodboards of the Rouje studio for years. With her personal vision of feminine style, Jeanne found in Helena the perfect representation of the ideal she wants to convey through her brand. Helena's natural elegance and her way of combining modernity and heritage make her a central figure in the campaign.

A dream partnership and perfect alchemy

"I have always loved Rouje's world and Jeanne's inspirations, being by her side for this shoot in Paris is like a dream for me. We had a wonderful day, which will remain a unique moment shared with her." These words from Helena Christensen , full of sincerity and admiration, illustrate the perfect harmony that exists between the top model and the designer. This is not the first time that Helena has found herself at the heart of a Rouje project, but this collaboration has a special flavoru, because it embodies more than ever the values of the brand: relaxed elegance and the independence of women.

A collection designed for the free and modern woman

Through this new collection, Jeanne Damas wants to convey a strong message: &quot;Women can embrace everything, their possibilities are infinite.&quot; This vision is reflected in an essential and timeless wardrobe, designed to accompany women in all facets of their lives . The common thread of this collection? A subtle balance between sophistication and relaxation, between urban elegance and Parisian carefreeness. From delicately fitted midi skirts to buttoned cardigans and coordinated sets, each piece is designed to suit any occasion. Floral prints, dear to the Rouje house, dress the fabrics with a touch of romance, while refined colors enhance the perfect cuts. All of this is combined with must-have accessories: elegant pumps, brightly colored bags and classic coats, creating a silhouette that is both timeless and modern. But that&#39;s not all. The collection is completed with flowing dresses, perfect for going from morning to night with disconcerting ease. A wardrobe designed for today&#39;s woman, who moves freely between her multiple roles and desires , whether she&#39;s on the Parisian street or elsewhere in the world.

Rouje, a style that magnifies femininity

Rouje is above all a style that celebrates women and their uniqueness . The brand is inspired by life&#39;s moments, chance encounters, and the joyful hazards of everyday life. It is a style that does not seek to impose an image, but allows each woman to appropriate the pieces in her own way. Rouje &#39;s DNA is also a perfect cut, an impeccable drape, and meticulous work on volume and line. Whether it is fitted dresses or oversized jackets, each garment is designed to flatter all figures, allowing women to assert themselves with confidence. The Rouje style is thus an invitation to self-expression, independence and uncompromising beauty. A style that transcends trends and, like Helena Christensen , remains a timeless source of inspiration.

<a href="https://fr.rouje.com/" target="_blank" rel="noopener">rouje.com</a> <a href="https://www.instagram.com/rouje/" target="_blank" rel="noopener">@rouje</a>

Helena Christensen, timeless muse of the new Rouje collection

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