On the occasion of Milan Design Week 2023, a dialogue between cult garments for spring summer 2023 and the icons of an ultra-centennial company, leader of Made in Italy, Poltrona Frau.&nbsp;

Text by SILVIA FRAU Photography LUIGI CIANFARANO Styling CHIARA BUCCELLI

Designed by Michele De Lucchi in 2012, and housed in the industrial building in Tolentino - where the company founded in 1912 by Renzo Frau moved in the 1960s -, the "Poltrona Frau Museum" is the exhibition space of a production company deeply to the Marche region, where it developed, and whose craftsmanship knowledge has made it an ambassador of Made-in-<a href="https://www.lofficielibiza.com/travel/3-glamorous-wedding-locations-in-the-italian-countryside" target="_blank" rel="noopener">Italy</a> in the world. In an austere <a href="https://www.lofficielibiza.com/design/quintessential-interior-design-pieces-for-the-inner-architecture-enthusiast" target="_blank" rel="noopener">architecture</a>, recognizable by an orange wall that embraces the 1,400 m2 building, a collection of original materials, documents and videos are kept in an almost neutral casket, bearing witness to the more than 100-year history of Poltrona Frau .

A path, that of the "Poltrona Frau Museum" where the shooting of L'Officiel Italia is set, which winds through recounting planning, constructive rigor and manual skill, made up of slow and ancient gestures, which are combined today with sophisticated technologies. In the central patio, the Archibald <a href="https://www.lofficielibiza.com/design/eichholtz-for-an-elegant-and-refined-decoration" target="_blank" rel="noopener">armchair,</a> the company's icon, interpreted by the artist Felipe Pantone , creates a detachment and introduces other pieces that epitomize a design which, despite being distinctive of a historical period, organized by twenty-somethings, remains timeless. Just think of Chester and Vanity Fair , conceived by the founder, or Dezza by Gio Ponti and Titanio by Pierluigi Cerri - the company's first Compasso d'Oro -, up to the most current collections, designed by Jean-Marie Massaud and Roberto Lazzeroni . A story to be retraced also through sketches, original drawings, catalogues and advertising posters. With over 110 years of activity - divided into Residential , Interiors in Motion and Custom Interiors - today Poltrona Frau is part of the Haworth group, and has collaborations with over 200 designers and architects worldwide, and a material of choice:<a href="https://www.lofficielibiza.com/fashion/leather-jackets-shopping" target="_blank" rel="noopener"> leather</a> .

MODEL Marusya @ SELECT MODEL HAIR Alessandro Firenze using MR. SMITH HAIRCARE MAKE UP Egle Roccazzella using MAC COSMETICS PHOTO ASSISTANT Marta Cazzaniga STYLING ASSISTANT Nicola Destro LOCATION Poltrona Frau Headquarters and &quot;Poltrona Frau Museum&quot;, Tolentino (MC)

Poltrona Frau experience, a dialogue between fashion and design

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