No longer just author's pieces to enrich spaces. The boutiques now house permanent collections, created by expert curators.

It is not surprising that fashion has a close relationship with artists and their works, just think of what happened the day <a href="https://www.lofficielibiza.com/fashion/schiaparelli-haute-couture-spring-summer-2024-collection-photo-look" target="_blank" rel="noopener">Elsa Schiaparelli</a> met Salvador Dal&iacute;. The various foundations created over time by the big names in luxury - from Prada to <a href="https://www.lofficielibiza.com/fashion/louis-vuitton-low-key-new-bag-collection-it-bags-2024" target="_blank" rel="noopener">Vuitton</a>, passing through the Pinault Collection, just to name a few - are now a territory well recognized by professionals, as well as enthusiasts. But now fashion's desire to dialogue with art has reached the boutiques to stay. In the past there were, yes, designer pieces, mostly chosen to enrich the space, to get noticed, but without stealing the show from the product. Now, however, it happens more and more often that we come across real permanent collections assembled by expert curators.
Among the most striking gestures of <a href="https://www.lofficielibiza.com/fashion/gucci-lido-beachwear-collection-2024-gucci-summer" target="_blank" rel="noopener">Gucci</a>'s new direction is the decision to transform the stores into environments where you shop surrounded by works by big names &nbsp; linked in some way to the scene of the cities in which they are located, mixing them with international brands. In Milan, for example, there are Lucio Fontana, Liliana Moro, Franco Mazzucchelli, but also Jamie Poblete, Nathlie Provosty, Augustas Serapinas, Adji Dieye, all selected by Norwegian Truls Blaasmo, long-time art advisor of the brand. And the same goes for the newly revamped New York boutique, which Blaasmo has enriched with video works by Alighiero Boetti, as well as sculptures by Larry Bell and installations by Autumn Knight. <a href="https://www.lofficielibiza.com/fashion/ferragamo-spring-summer-24-the-mixing-of-italian-and-caribbean-roots" target="_blank" rel="noopener">Ferragamo</a>, whose Milanese store in via Montenapoleone reopened to the public during the recent women's fashion week, welcomes Acquario, the alcove entirely covered in blue ceramic by Andrea Mancuso/Analogia Project, also author of one of the tables present, while others, made of stones "stitched" with leather thread, are the work of Andrea Anastasio. Not to mention the unique pieces that the creative JoAnn Tan has created starting from the concept of upcycling.

Again Milan and again a great luxury maison, <a href="https://www.lofficielibiza.com/fashion/bottega-veneta-new-bag-andiamo-bag-liu-wen-summer-2024" target="_blank" rel="noopener">Bottega Veneta</a>. For the opening of the new store in Galleria Vittorio Emanuele , the first under the guidance of creative director Matthieu Blazy, even the entrance handles become a work of art, made of glass by the Japanese artist Ritsue Mishima. In London, the Ala&iuml;a boutique on Bond Street has just opened its doors offering the vision of creative director Pieter Mulier, accompanied by his selection of works by Sterling Ruby, Thomas Ruff, Steven Shearer and Sarah Lucas. In the brand new Louis Vuitton store in Bangkok, design and art become primary in the customer experience, thanks to the scenography of the Visionary Journeys exhibition, developed by Shohei Shigematsu, partner of the famous architecture studio OMA.

In Amsterdam, the expanded Max Mara boutique houses the paintings by the Swedish artist Alice Herbst, commissioned by the brand taking as inspiration the Max Mara Resort 2024 collection in turn inspired by Swedish folklore traditions and the works of feminist and Nobel Prize winner Selma Lagerl&ouml;f. Antonio Marras' Roman store hosts all the stairs leading to Rome, a work that once again reveals Marras as a pure artist, already admired at the Triennale with his solo exhibition between 2016 and 2017. All without forgetting the shops who had already established their close bond with the artists in past seasons. <a href="https://www.lofficielibiza.com/ibiza/paula-s-ibiza-2024-loewe-new-campaign-spring-summer-2024" target="_blank" rel="noopener">Loewe</a> reopened in Montenapoleone last year with some works from the Loewe collection of art, design and craftsmanship inside, including paintings by Ragna Bley and Stephanie Heinze. While, among the ceramic pieces, there is Sujet Colombe, the jug from 1959 hand painted in the shape of a bird by Pablo Picasso. &nbsp;

At <a href="https://www.lofficielibiza.com/fashion/marni-autumn-winter-2024-25-collection-photo-look-kanye-west" target="_blank" rel="noopener">Marni </a>there is the Caravan of Creativity, a multifunctional free-standing installation designed by The Wilson Brothers and Brinkworth in collaboration with the creative director Francesco Risso, designed to invite artists to occupy it and bring their own interventions inside. Herm&eacute;s has always cultivated a close dialogue with the world of art and chooses it for its stores as one would do for one's home, bringing together different objects and styles. The artistic director and heir of the Herm&egrave;s family, Pierre-Alexis Dumas, personally chose the various works present in Milan, over one hundred paintings, prints and sculptures, such as the wooden miniature in the shape of Faubourg Saint-Honor&eacute; created by Michele De Lucchi, a screenprint by Lucio Del Pezzo and drawings by Sonia Delaunay. Another great art enthusiast is <a href="https://www.lofficielibiza.com/fashion/dries-van-noten-announces-retirement-fashion-designer" target="_blank" rel="noopener">Dries Van Noten</a>, whose stores often have valuable pieces, such as the one in Los Angeles, where the Belgian designer invited a series of international artists based in the city to paint directly on the walls of the men's and women's areas. woman, as well as offering spaces for exhibitions of artists, artisans and designers that Van Noten admires.

At the address that made fashion history, 30 Avenue Montaigne, the Dior boutique was renovated by architect Peter Marino who left space for the floral-themed video installation by media artist Jennifer Steinkamp on the ground floor. And numerous other works, including an ad hoc composition by Jo&euml;l Andrianomearisoa, the oils on canvas by Alberto Bertoldi in the dressing rooms, the floral paintings by Azuma Makoto and the photographs by Brigitte Niedermair. At Tiffany &amp; Co., an exhibition is being staged for the first time in the historic store on Fifth Avenue: until May 20, the architect Peter Marino will be showcasing Culture of Creativity, around seventy works from his private collection of <a href="https://www.lofficielibiza.com/art/marko-stout-contemporary-artist-new-york-exhibition" target="_blank" rel="noopener">contemporary art</a> which They will be accompanied by Tiffany silver pieces dating back to 1880.

Art enters fashion stores: brand boutiques that now host art

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