By partnering with Charli XCX, H&M once again proves its ability to stay at the forefront of fashion and popular culture. This campaign is a celebration of creativity, individuality and boldness, values that Charli XCX and other stars featured in the campaign embody perfectly.
H&M has collaborated with one of India's leading designers, Anamika Khanna, to bring a modern take on the colourful Indian craft. The collection will be available in stores and online from 5 September 2024.
The brand made its fashionable return at the Met Gala carpet with custom designs for Awkwafina, Paloma Elsesser, Adwoa Aboah, Quannah Chasinghorse, Hari Nef, and Stefon Diggs.
Korean Rok Hwang - founder of Rokh - is the designer chosen for the next collaboration with H&M. The collection will be available from April 18, 2024 in selected stores around the world.
