Inspired by London's urban buzz and timeless British style, fashion label Maje presents its Autumn 2023 campaign featuring model Lila Moss.

The new campaign is imbued with bold style that only a true fashionista could embody. This season, Maje came to London, capturing the special atmosphere of the city - relaxed, slightly casual and extremely stylish. The blonde Lila Moss, the "it" girl, became the star of the campaign, reflecting the style typical of the big city, imbued with a rocker mood.
From the buzzing streets of Soho to the trendy cafes of Shoreditch, Lila's <a href="https://www.lofficielibiza.com/culture/rankin-leaps-in-time-the-new-exhibition-by-british-photographer-germany" target="_blank" rel="noopener">British</a> energy blends perfectly with the <a href="https://www.lofficielibiza.com/fashion/the-parisian-couture-by-chanel" target="_blank" rel="noopener">Parisian</a> nature of the fashion label. Both in her energy and in her attitude and mood, the twenty-year-old conveys the essence of the Maje girl, giving her a London carefreeness. Maje's autumn campaign, both photos and film, revolves around Lila Moss and her signature <a href="https://www.lofficielibiza.com/culture/supermodels-through-the-decades-runway-models-history" target="_blank" rel="noopener">supermodel</a> style.

Supermodel Lila Moss is the new "it" girl who inspired the French fashion brand

Supermodel Lila Moss is the new "it" girl who inspired the French fashion brand

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