At Milan Fashion Week Loris Messina and Simone Rizzo present the fall winter 2023-24 fashion show, once again renewing the format of the fashion show.

In the spaces of the <a href="https://sunnei.it/" target="_blank" rel="noopener">Sunnei</a> headquarters a recording plays the roll call of the models alternating with these words: &ldquo;Leave your expectations outside this building. Abandon any preconceptions, shake off the assumptions. Now, forget about the idea of perfectly perfect perfection and welcome reality. Ok, you have finally reached a Sunnei state of mind &rdquo; a kind of paradoxical autogenic training in a space completely full of people. 
As we well know, Loris Messina and Simone Rizzo continue to present their collections with the aim of unhinging the traditional fashion show. This time for the autumn winter 2023-24 collection, the fashion show turns into a fashion moment destined to go viral on social platforms as one of the fashion moments of the fashion week. The models carefully selected by the Sunnei team parade on a raised catwalk and at the end of the platform, with their backs to the public, they let themselves fall into a stage diving among the spectators.

Scroll to discover the Sunnei autumn winter 2023-24 collection (Courtesy Sunnei)

"The fashion show shouldn't be a moment to be passively recorded visually, but a memorable experience that reflects the brand's vision. And for it to remain over time, it must be able to be frozen in an image that needs no explanation except for this time it's a leap". The employees wear the Sunnei gurararoba which features the distinctive features of the brand with super recognizable details. in the autumn winter 2023-24 collection, attention is drawn to the fur stitch in a fluffy or dread version, the return of the 1000 nails shoe and the earrings that invade the ears.

The Sunnei stage diving fashion show

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