Moncler turns 70 and celebrates with an event in the Milanese lounge with choreography to the rhythm of classical music.

The parlor of the Milanese city dressed up for Moncler&#39;s 70th anniversary, during Milan Fashion Week: <a href="https://www.lofficielitalia.com/moda/remo-ruffini-moncler-genius-bof-voices-2020" target="_blank" rel="noopener">R emo Ruffin i</a> , CEO of the brand, <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">decided to share the celebrations for the brand&#39;s birthday with the city of Milan and he did it in style. For the occasion, a myriad of extras were choreographed by the internationally renowned artist of Franco-Algerian origin <a href="https://www.youtube.com/channel/UCrPZz0V-gahhgGn-DHCgObg" target="_blank" rel="noopener">Sadeck Berrabah</a> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">known for his particular gestures in dance. Together with the choreographer we saw Remo Ruffini himself take part in the show, visibly moved. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The Lombard entrepreneur, after taking over the brand in 2003, made a total rebranding of the brand making it a leader in the luxury clothing sector, a success that culminated with the launch on the stock market in 2013. <a href="https://www.lofficielitalia.com/moda/jw-anderson-moncler-genius-rimowa-mate-bike-2020" target="_blank" rel="noopener" style="letter-spacing: 0px;">Moncler Genius</a> was born in 2018 <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">, an initiative that sees a series of designers reinterpret the duvet from their personal point of view.

<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">For the 70th anniversary of the brand founded in 1952 in the village of Monestier-de-Clermont near Grenoble by René Ramillon and Andrè Vincent, in addition to the impressive celebrations, a new version of the brand&#39;s cult garment was launched, the <a href="https://www.lofficielitalia.com/moda/moncler-piumino-maya-jacket-uomo-donna" target="_blank" rel="noopener" style="letter-spacing: 0px;">Maya Jacket</a> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">. And just this quilt was worn by the extras who appeared by the hundreds in Piazza Duomo for the celebrations: the show, which took place on the notes of classical music, saw a dancer dancing alone and then giving way to a choral choreography along the whole perimeter of the square in front of the Milan Cathedral.

70 years of Moncler in Piazza Duomo in Milan

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