The Italian house unveils a campaign and an installation, The Max Mara Jacket Circle.

Made from pure, lightweight camel hair, the <a href="https://fr.maxmara.com/p-1046084306001-falster-poil-de-chameau" target="_blank" rel="noopener">Olimpia</a> jacket embodies the timeless quality of <a href="https://www.lofficielibiza.com/fashion/max-mara-mfw-spring-summer-2025" target="_blank" rel="noopener">Max Mara</a> clothing. The name, inspired by the mythological figure of the goddess Olimpia, protector of family and connections, reinforces the idea that for Max Mara, every woman can be remarkable. Since its creation in 1951, the Italian Maison has remained true to its mission: to create clothes that accompany women throughout their lives and inspire them to flourish. It has established itself as a brand that dresses remarkable women, capable of innovating, growing and leaving their mark.

This desire is confirmed with the new campaign, photographed by Oliver Hadlee Pearch in <a href="https://www.lofficielibiza.com/travel/hotel-cafe-royal-in-london-luxury-hotel" target="_blank" rel="noopener">London</a> , starring Bibi Breslin, who &mdash; by projecting her inner strengths &mdash; accepts that perfection is not the end goal. We see Bibi adorned with the Olimpia jacket , like a symbol of female heroism. The message of the campaign is: "Have confidence in yourself, shape tomorrow. Forget perfection , you are remarkable ."

In parallel, Max Mara unveils the pop-up The Max Mara Jacket Circle , a unique installation that highlights the brand&rsquo;s values and presents the iconic Olimpia jacket . Visitors will first have the opportunity to embark on an immersive journey through experiential pieces that celebrate the jacket&rsquo;s role in the history of women&rsquo;s fashion and tell the story of how Max Mara has preserved this role over the years. The installation also offers a poetic exploration of the Olimpia creative process, presented in a space that blurs the lines between reality and surrealism. The Max Mara Jacket Circle goes beyond being a simple installation; it is a celebration of creativity and the lasting impact of a garment that transcends fashion trends.

The installation will be open to the public until October 20, 2024, at Portrait Milano, Corso Venezia 11.

Max Mara celebrates its iconic Olimpia jacket

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