Desigual presented its spring-summer 2025 collection, entitled &quot;Reflections&quot;, this Thursday evening, June 6 in its hometown.

Fashion insiders know it: for several years, the <a href="https://www.desigual.com/fr_FR/" target="_blank" rel="noopener">Desigual</a> label has become a master in the art of surprising. After a 360&deg; turnaround and a brand repositioning, many creators have brought their creative vision to stylish capsule collections - from Christian Lacroix to Stella Jean, including more recently <a href="https://www.lofficielibiza.com/fashion/desigual-x-collina-strada-desigual-avant-garde-collaborations" target="_blank" rel="noopener">Collina Strada</a> -, instilling a new young and trendy dynamic. . This epic journey of renewal continued with the announcement of a muse appreciated in the fashion sphere - the talented Hari Nef - and campaigns sprinkled with a deliberate hint of humor and impertinence - including certain messages clearly display a &ldquo; I never thought I&rsquo;d wear Desigual&rdquo; [&ldquo;I never thought I would wear Desigual&rdquo;, editor&rsquo;s note] .
This Thursday, June 6, 2024, <a href="https://www.lofficielibiza.com/fashion/stella-jean-collaborates-with-desigual-womens-fashion-2024" target="_blank" rel="noopener">Desigual</a> unveiled its spring-summer 2025 collection, called " Reflections ", which represents both the reflection of the brand's past, its present and its future in a mirror, as well as the introspective thought process that inspired the creation of this line that erases prejudices.

Desigual was born in 1984, under the vision of Thomas Meyer, who wanted to create fashion for people and not for bodies. With unique, different and bold campaigns, with an unprecedented tone in the fashion industry, the brand quickly established itself in the public eye. It has become a universe of openness, authenticity and optimism , with a Barcelona spirit that has reached a global audience. Since then, the Barcelona label has begun a strategic repositioning exercise for &quot;Glow Up&quot; and getting closer to a younger audience — through qualitative collaborations with emerging or innovative creators, influential ambassadors, revolutionary projects using put artificial intelligence to good use, or even sustainable and fashionable collections such as On Demand. These initiatives are part of Desigual &#39;s broader commitment to remaining a relevant brand with unique values, while offering a contemporary and compelling approach in the current fashion landscape. A successful bet: influencers, Gen Z and industry aficionados are all won over by the new silhouettes seen at the show...

If the catwalk saw the parade of internationally renowned models Amelia Gray (remember that the most popular It-Girl of the moment was voted model of the year) and Hari Nef , the front row of the show was just as interesting &mdash; with content creators and prestigious journalists, who all flew to appreciate the resplendent revival of Desigual . Among the personalities seen, Paris Jackson, Ester Exp&oacute;sito, <a href="https://www.lofficielibiza.com/portraits/thylane-blondeau-french-model-interview-desigual" target="_blank" rel="noopener">Thylane</a> Blondeau , Clara Berry, MV Tiangue, Louise Follain, Manon Da Silva, Carla Ginola, Julie Sergent, Estelle Pigault or the Amiaya duo.

Desigual celebrates its 40th anniversary with a fashion show in Barcelona

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