Hedi Slimane presents the spring summer 2023 campaign. A tribute to Saint Tropez and to the car driven by Brigitte Bardot on the French Riviera.

In 2018 <a href="https://www.lofficielibiza.com/fashion/hedi-slimane-enters-the-palace-for-the-celine-men-show-winter-2023-24" target="_blank" rel="noopener">Hedi Slimane</a> left California and moved to Ramatuelle in the Gulf of Saint-Tropez to take up his creative direction at <a href="https://www.lofficielibiza.com/fashion/celine-show-spring-summer-2023-collection-photo-look" target="_blank" rel="noopener">Celine</a>. Over the last 5 years, the stylist and photographer has analyzed the commonalities between the C&ocirc;te d'Azur and the brand's Parisian Saint-Germain-Des-Pr&eacute;s district, presenting an advertising campaign for spring summer 2023 set on the French coast. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">For the occasion, Celine also presented the new Mini Moke Vintage, a small summer beach convertible - originally designed for military purposes - which since 1964 has been a symbol of freedom and pleasure for many cities on the C&ocirc;te d'Azur, especially to <a href="https://www.lofficielibiza.com/fashion/celine-show-spring-summer-2023-collection-photo-look" target="_blank" rel="noopener">Saint Tropez</a> where it had been driven by the actress <a href="https://www.lofficielibiza.com/beauty/brigitte-bardot-beauty-inspiration-photos" target="_blank" rel="noopener">Brigitte Bardot</a> <a href="https://www.lofficielitalia.com/moda/brigitte-bardot-stile-jane-birkin-mini-gonna-trends-moda" target="_blank" rel="noopener">.</a>
Scroll down to discover Celine's spring summer 2023 campaign

For Celine&#39;s spring summer 2023 campaign, the iconic car of the French coast has been customized with a Triomphe wooden steering wheel, a Triomphe canvas soft top and a dashboard with tan leather elements, wicker seats and spare wheel holder, and finally the Triomphe logo which appears in a golden version on the wheels and on the gearbox. A car that celebrates the history of Saint Tropez, the legend of cinema Brigitte Bardot and the French Maison

The Mini Moke Vintage by Celine and the spring summer 2023 campaign

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