Between fashion, music and self-affirmation, Zara Larsson celebrates a free creativity guided by emotion and energy.

There are artists for whom creation isn't confined to a single discipline, but becomes a way of inhabiting the world. Between fashion, music, and personal aesthetics, <a href="https://www.lofficiel.com/industry-trends/zara-larsson-insuffle-a-desigual-une-energie-solaire-et-liberee" target="_blank" rel="noopener">Zara Larsson</a> crafts a universe where summer never truly ends &mdash;an inner light made of freedom, sensuality, and dynamism. Through a vibrant collaboration with <a href="https://www.lofficiel.com/industry-trends/avec-joywear-desigual-fait-de-la-joie-une-nouvelle-grammaire-stylistique" target="_blank" rel="noopener">Desigual</a> and a pivotal moment in her career, the singer affirms a resolutely contemporary vision: that of a fluid femininity, an instinctive creativity, and an energy that transcends the seasons. An interview.

L'OFFICIEL: Desigual 's LIFE'S A BEACH campaign presents summer as a state of mind. Is this a mentality you already apply in your personal life or your artistic vision? Zara Larsson: Absolutely. For me, summer isn't just a season, it's an energy. It's freedom, confidence, spontaneity, sensuality, and joy. This state of mind has always inspired me creatively because I'm drawn to things that feel alive and emotional. Even when I'm working hard, I want the music, visuals, and fashion to carry that sense of lightness, escapism, and possibility.
 LO: This collaboration blends your aesthetic with Desigual's bold and optimistic DNA. How did you find the right creative balance? ZL: What felt natural about this collaboration is that we already share a love for boldness and self-expression. Desigual has a very strong visual identity, and I wanted to bring my own femininity, my bold and playful side, to this world. The balance came from ensuring that everything remained fluid and sexy, but also authentic in relation to the optimism and individuality that Desigual represents.
 LO: The collection features striking "second skin" silhouettes and Y2K references. What is your personal connection to this aesthetic and era? ZL: I love that era because it was fearless. There was something totally unapologetic about the fashion, the attitude, the pop culture, the silhouettes. It was very expressive and very fun. I grew up during that time, so there's definitely some nostalgia, but I also think the Y2K aesthetic remains relevant because it celebrates confidence and personality in a very direct way.
 LO: The campaign highlights movement, energy, and self-expression. How do these elements manifest themselves in your music, particularly in your album Midnight Sun? ZL: Movement and energy are at the heart of everything I do. I always want my music to be physical, to live in the body as much as in the mind. With Midnight Sun , I wanted to create something emotional but also electric&mdash;music you can dance to, feel powerful about. Self-expression is really my starting point, and I think this album reflects a version of myself that feels very free and very confident.
 LO: The project conveys a free, expressive, and confident femininity. How would you define your own vision of femininity today? ZL: For me, femininity is freedom. It's not about conforming to a single idea of ​​gentleness or strength; it's about embracing who you are without apology. It can be sensual, powerful, vulnerable, playful, sharp. I think the most exciting version of femininity today is the one that allows for contradictions and individuality, because that's where true confidence is born.
 LO: You are currently at a key moment in your career, with a nomination for the 2026 Grammy Awards. How does this recognition influence your creative choices, particularly in projects like this one? ZL: Recognition is always important, especially when it comes from people in the music industry. But I think the most important thing is that it pushes you to trust your instincts even more. It doesn't make me want to play it safe; on the contrary, it makes me want to go even further in what feels right to me. Projects like this are exciting because they allow me to express my world beyond music, while remaining connected to the same creative identity.
 LO: Songs like Lush Life continue to resonate globally. What's your secret to creating timeless music&mdash;almost like the "endless summer" spirit of this campaign? ZL: I think timeless music usually comes from a genuine feeling. Trends come and go, but the emotion remains. With a song like "Lush Life ," if people continue to connect with it, it's because it captures a feeling of freedom and letting go that everyone understands. I always try to make music that's fun, but also emotionally honest. It's that combination that gives a song its longevity.

<a href="https://www.desigual.com/fr_FR/" target="_blank" rel="noopener">desigual.com</a>

Zara Larsson: “Trends Come And Go, But Emotion Remains”

Recommended posts for you

Fashion

At Chanel, Matthieu Blazy Turns Shoes Into Objects Of Desire

Culture