Hardly any other brand has been able to assert itself in the luxury segment of perfumes and fragrances as well as Roja Parfums.

Roja Dove, British master <a href="https://www.lofficielibiza.com/beauty/rudross-an-english-niche-perfume-brand-that-is-inspired-by-the-art-of-being-yours" target="_blank" rel="noopener">perfumer</a>, is considered one of the most innovative <a href="https://www.lofficielibiza.com/beauty/new-fragrance-chloe-sevigny-creates-her-first-perfume-with-regime-des-fleurs" target="_blank" rel="noopener">fragrance</a> creators and one of the most respected perfumers in Great Britain. Only exclusive materials are used in the production: From the legendary Rose de Mai, natural Ambergris and Jasmine de Grasse - all of significantly higher quality than pure gold - to handmade perfume bottles, to the caps, which are decorated with cut <a href="https://www.lofficielibiza.com/fashion/swarovski-campaign-metamorphosis-photo-steven-meisel-jewellery" target="_blank" rel="noopener">Swarovski</a> stones and with 24k gold plated. Originally only available from Harrods, Roja Parfums quickly established itself as one of the most successful brands there. For example, Dove's &ldquo;Aoud&rdquo; Harrods' is the best-selling product in the fragrance and cosmetics sector.
In order to emphasize different facets of the brand and to become even more attractive for a more pointed luxury target group, Roja uses cooperations with artists. Known for her artistry and perfectionist quality standards, Katerina Leroy became the official ambassador of Roja Parfums in the summer of 2019. With over 340 thousand fans on social media, two months later she implemented another successful project with the fragrance brand. A year ago, in the heart of the historic Holborn district of London, the magnificent boutique hotel L'oscar was opened. L'oscar is housed in a former Baptist church restored by world-renowned Parisian decorator Jacques Garcia. Garcia's attention to detail is reflected in the <a href="https://www.lofficielibiza.com/design/the-interior-designer-hollie-bowden" target="_blank" rel="noopener">interior design</a>: sumptuously decorated bedrooms, velvet and leather interiors, unique champagne coupes, crystal grand pianos and seven-story chandeliers. According to the World Travel Awards (WTA), L'oscar is Europe's Leading Boutique Hotel 2019 and ranks among the top 100 hotels in the UK.

© Katerina Leroy

Arguably the most elegant hotel in town, it's no surprise that Roja was chosen as its official perfumer upon opening. Two exclusive fragrances were created for the opulent rooms of the L'oscar Hotel, which intoxicate the senses in a variety of ways.
 Katerina Leroy released various projects as part of Fashion Week in London. Among her cooperation partners are Kempinski, Jumeirah, Waldorf Astoria, Palazzo Rhinoceros by Fendi, as well as numerous clothing brands and beauty articles of the premium segment. With Roja she has redefined sophistication and luxury for herself, always inspired by the personal motto of the British master perfumer "Only the best will do!&ldquo; The cooperation with a well-known London videographer Federico Gardin has resulted in an image clip par excellence for Roja Parfums and L'oscar Boutique Hotel:

Katerina Leroy for Roja Perfumes

Elegance, passion and an unmistakable charisma are expressed in the Roja image clip. Federico Gardin has succeeded in making the brand values ​​credibly tangible and thus enabling storytelling. Subtly 'whisper', Dove's creations captivate the soul to become a discreet part of their wearer - with quality, luxury and sophistication.

Brands: <a href="https://www.instagram.com/rojaparfums/" style="color: #954f72;">@rojaparfums</a> &amp; <a href="https://www.instagram.com/loscarlondon/" style="color: #954f72;">@loscarlondon</a> Model: <a href="https://www.instagram.com/katerina_leroy/" style="color: #954f72;">@katerina_leroy</a> Video: <a href="https://www.instagram.com/federicogardin/" style="color: #954f72;">@federicogardin</a> Makeup: <a href="https://www.instagram.com/loredanamakeups/" style="color: #954f72;">@loredanamakeups</a> Hair: <a href="https://www.instagram.com/svitlana.mutsa/" style="color: #954f72;">@svitlana.mutsa</a>

Katerina Leroy and Roja Parfums

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