What's going on with Taylor Swift?

After only 2 weeks of release, Taylor Swift's latest album "The Tortured Poets Department" has broken countless records, making it the most listened to album on the first day of release on the Spotify platform and sold the most. The largest vinyl in the world this year alone. But in terms of promotion and criticism, there seems to be something happening with Taylor Swift that is full of the intrigue of a secret society.