These 5 emerging labels are reinventing streetwear in 2022. L&#39;Officiel invites you to discover them.

Streetwear was born in the 80s, a time when its creators and fans did not find their place in fashion and luxury. This style strongly inspired by slide and hip-hop cultures, with cool and relaxed clothes, then made its debut on the streets rather than on the catwalks. Over the past decade, however, the boundaries have fallen. Couture has absorbed streetwear, and its basics form the basis of men&#39;s collections. The editorial staff of L&#39;Officiel have selected five emerging labels that are reinventing streetwear in 2022.

Bluemarble, France Founded in 2019, Bluemarble is the brainchild of Anthony Alvarez, a Franco-Filipino designer from New York now based in Paris. Bluemarble celebrates the mosaic of cultures that make up the planet. Deeply globe-trotting – and semi-finalist for the 2022 LVMH Prize –, Alvarez maintains his passion for American sportswear and Southeast Asian surf outfits, and orchestrates the explosion of colors and prints that is his trademark. made.

Sis Piger, Liechtenstein “Life is not too short. We just have to do more!” That&#39;s the motto of Sis Piger founder Tim Johnson, a stylist, Instagrammer and entrepreneur who designs clothes for everyone. Its products, handcrafted in high quality cotton, bring comfort into everyday life and defy conventional fashion trends.

Sazkat, Argentina Marcelo Romano has fashion in his blood – he grew up watching his grandparents sew in the family kitchen. With his brand, he combines his two passions, tailoring and rock&#39;n&#39;roll, to dress “but in [his] way” office workers or businessmen as well as rock singers. Using fabrics from around the world and working with tailors and artists, Sazkat &quot;provides people with designs that make a difference&quot;.

Duarte, Spain When Carlos Duarte founded his brand in 2016 in Madrid, he had one goal: to offer clothes synonymous with elegance and authenticity. With his extensive experience in tailoring and his unique vision of fashion, he imagines versatile and cosmopolitan pieces. The designer, who uses fabrics from sustainable development, emphasizes a perpetual quest for progress to make each of his collections an innovative experience.

Paura, Italy Danilo Paura&#39;s career as a designer started in the 1990s, when he created occasional looks, such as oversized T-shirts, for young partygoers in Riccione. He launched a label in his name in 2010, which grew to become a brand combining street style and urban tailoring, inspired by his passion, Greek mythology. Paura is part of a responsible fashion approach, and produced exclusively in Italy.

Adi, Thailand Adi was founded by menswear designer Adireg Comenoi, a graduate of Thailand&#39;s Srinakharinwiro University and Domus Academy in Milan. His creations are often inspired by Thai youth and a multitude of encounters in nightclubs, exhibitions and concert halls. He mixes these trends gleaned from mundane objects, crafting eminently wearable garments that exude freedom and imagination.

Connor McKnight United States, Connor McKnight develops his sustainable practices and breaks down the last barriers between streetwear and fashion. “Not so long ago, technical fabrics were considered reserved for streetwear or strictly functional,” he explains. We want to broaden the definition of luxury in fashion.” With visionary, made-to-order materials and designs, McKnight offers a unique perspective on workwear while campaigning to make sustainability the norm.

Streetwear, 5 emerging labels to absolutely follow

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