Singer of the K-pop group NCT, Jeno was spotted front-row at the Ferragamo show during the last Milan Fashion Week...

<a href="https://www.lofficielibiza.com/fashion/ferragamo-collection-pre-fall-autumn-2023-photo-bag-wanda" target="_blank" rel="noopener">Ferragamo</a> announced his new male face with a post on the house's Instagram page. "We are driven by the same passion in our creativity and feel lucky to have him, " said creative director Maximilian Davis. Jeno - stage name of Lee Je-no - is a very famous South Korean singer, frontman of the band <a href="https://www.lofficielibiza.com/fashion/best-dressed-k-korean-pop-stars-fashion-week-fall-winter-2023-milan-paris" target="_blank" rel="noopener">NCT</a> . &laquo;I am very excited to create a synergy with the brand and I can't wait to unveil our future projects!&raquo;. As the brand's first global ambassador this partnership seals the relationship between Ferragamo and Jeno, who started building ties well before this announcement. In fact, we had spotted him in the front row at the Ferragamo show last January, a prelude to the start of this partnership between the 23-year-old from Incheon and the brand founded by Salvatore Ferragamo in 1927.

Jeno was born on April 23, 2000 in Incheon, <a href="https://www.lofficielibiza.com/fashion/louis-vuitton-pre-fall-2023-seoul-runway-looks-collection" target="_blank" rel="noopener">South Korea</a>. He joined entertainment agency SM Entertainment after an audition in 2013 and debuted as a member of NCT Dream on August 24, 2016 with the single "Chewing Gum". The group gained popularity due to their catchy songs and energetic choreography. Curiosity: before attending the Ferragamo <a href="https://www.lofficielibiza.com/fashion/louis-vuitton-all-guests-in-front-row-at-cruise-2024-show" target="_blank" rel="noopener">fashion show </a>we had already seen Jeno at a fashion show, but not in the front row, but directly on the Peter Do catwalk.

Ferragamo, the K-pop singer Jeno is the first male ambassador

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