<article class="text-token-text-primary w-full" dir="auto" data-testid="conversation-turn-4" data-scroll-anchor="true"><div class="text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[70rem]:[--thread-content-margin:--spacing(12)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group/turn-messages focus-visible:outline-hidden" tabindex="-1"><div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn"><div class="relative flex-col gap-1 md:gap-3"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="49cafe90-eba8-494e-b43e-06413f4658ce" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light"><p data-start="97" data-end="206" class=""> Between seaside luxury and digital surrealism, Balenciaga unveils a unique summer vision.</p></div></div></div></div></div></div></div></div></article>

<p data-start="85" data-end="563" class="" style="text-align: justify;"><a href="https://www.lofficielibiza.com/fashion/from-runway-to-reality-incorporating-balenciaga-bags-into-everyday-fashion" target="_blank" rel="noopener"><strong>Balenciaga</strong></a> unveils its <em data-start="116" data-end="129">High Summer</em> campaign as a distorted postcard of the summer dream, a mirage of luxury captured somewhere between tangible reality and digital artifice. Imagined through the precise and ironic lens of photographer <strong>Roe Ethridge</strong> , this series of portraits, videos, and still lifes reinvents the advertising codes of seaside resorts of yesteryear&mdash;those sunny, slightly outdated ads gleaned from the glossy pages of luxury hotel magazines.</p>
<p data-start="565" data-end="1174" class="" style="text-align: justify;">Here, escape isn't a destination, but a sensation. Models Sonja, Estelle, Claudia, Liz, Simon, and Bai pose as if frozen in <strong>a digital dream, inhabited by the golden warmth of an artificial sunset or the almost clinical clarity of an electric blue pool</strong> . The backdrops&mdash;stylized seascapes, diaphanous sand, and infinite horizons&mdash;serve as a backdrop for this <strong>contemporary fable about the desire for elsewhere.</strong> Each image, underscored by slogans mimicking the luxurious offerings of resorts, flirts with pastiche while remaining elegantly anchored in the distinct world of <strong>Balenciaga</strong> .</p>

<p data-start="1176" data-end="1724" class="" style="text-align: justify;">The <em data-start="1190" data-end="1203">High Summer</em> collection unfolds with <strong>sophisticated hedonism</strong> . Jersey dresses fluttering in the breeze, minimalist bikinis enhanced with BB details or the Loop Sports Icon logo, a velvet bustier swimsuit sculpted with a deep heart&mdash;all pieces designed to seduce beyond the shore. Around them gravitate the Summer and Autumn 25 silhouettes: the Stola scarf-bathrobe, the straight-lined Boxy coat, the oversized short-sleeved shirt or the Harrington jacket, all worn like urban armor in a seaside setting.</p>
<p data-start="1726" data-end="2147" class="" style="text-align: justify;">On the feet, leather sandals from the <em data-start="1785" data-end="1806">Balenciaga | Scholl</em> collaboration add a utilitarian touch to this <strong>wardrobe of mastered relaxation</strong> . And what would summer be without accessories? A new range of bags accompanies these sculptural figures: the <a href="https://www.lofficielibiza.com/fashion/balenciaga-bag-le-city-nicole-kidman-kate-moss" target="_blank" rel="noopener"><em data-start="1994" data-end="2003">Le City</em></a> basket in woven raffia and lambskin, the <em data-start="2045" data-end="2061">Bowling Carrie</em> bag in grained leather, and the <em data-start="2084" data-end="2090">City</em> in khaki canvas, all texture and studied casualness.</p>
<p data-start="2149" data-end="2475" class="" style="text-align: justify;">Finally, the still life, erected as a contemplative work, completes the universe. A <em data-start="2228" data-end="2234">City</em> in faded denim sits like a forgotten pop icon on a terrace table. <em data-start="2323" data-end="2333">Ski Mask</em> sunglasses, a black leather <em data-start="2339" data-end="2349">Biarritz</em> bag, a <em data-start="2371" data-end="2380">Le City</em> basket: <strong>the objects in turn become the protagonists of a summer frozen in an unreal light.</strong> Thus, with <em data-start="2482" data-end="2495">High Summer</em> , <strong>Balenciaga</strong> is not just selling a season: it is composing a utopia. <strong>A beautiful escape between fiction and collective memory, where irony vies with the sublime.</strong></p>

<p style="text-align: center;"><a href="https://www.balenciaga.com/fr-fr" target="_blank" rel="noopener"><em>balenciaga.com</em></a></p>

Balenciaga reinvents escape with its "High Summer" campaign, designed by Roe Ethridge

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