<p>When Taylor Swift wears workout clothes in her music video, Kendall Jenner wears leggings on the street and a series of IT girls turn the gym into a catwalk - yoga clothes are no longer limited to sweat and muscles.</p>

<p data-start="151" data-end="499" style="text-align: justify;">In recent years, exercise has become more than just a weight loss journey for women. It has gradually become an essential part of a modern lifestyle where body, mind and aesthetic taste go hand in hand and resonate. From this shift, aesthetic athleisure has also emerged as a new lifestyle. Workout clothes are no longer limited to the gym or yoga studio but are redefined as everyday fashion items: comfortable, dynamic but still maintaining a neat look.</p>
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<p data-start="817" data-end="948" data-is-last-node="" data-is-only-node="">Below are yoga wear brands that are "causing a storm" not only on social networks but also in the wardrobes of famous IT Girls around the world.</p>
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<p data-start="170" data-end="549" style="text-align: justify;">Wiskii Yoga is a new name on the athleisure map, but it is by no means a novice. This British brand conquers the sports world with its modern, feminine and extremely flattering designs. The soft, bold cuts seem to say something that many women today understand: they are beautiful, and they don't need to prove it to anyone. Taylor Swift also chose Wiskii for her music video <em data-start="657" data-end="690">I Can Do It With a Broken Heart</em>. In the behind-the-scenes footage of her workout, the singer wears two outfits from the brand - a stylish denim outfit and a dynamic vest-dress set.</p>

<p data-start="1903" data-end="2397" style="text-align: justify;">If you love trends from Europe and America, you must have heard of ALO Yoga - a brand promoted by names like Kendall Jenner, Kylie Jenner and Jisoo (BLACKPINK). But ALO does not stop at sports fashion. With a fast product launch speed and impressive trend-setting ability, ALO is building an entire ecosystem including clothing, body - mind - skin care products, creating a complete life experience for those who love exercise and beauty.</p>

<p data-start="246" data-end="602" style="text-align: justify;">When it comes to yoga fashion, it is hard to ignore the name Lululemon - a brand that many people affectionately call <em data-start="349" data-end="378">"the Hermes of the fitness world"</em>. But for us, Lululemon is also a way to redefine the relationship between the body and oneself. The designs are tight but still soft, they do not constrict the body but just quietly accompany each breath. Starting out as a yoga brand, Lululemon has gradually expanded to running clothes, gym clothes and everyday clothes, all with the spirit of living healthy, living deeply and living consciously. More specifically, every October, the brand organizes a series of projects revolving around improving the body and mind.</p>

<p data-start="1150" data-end="1500" style="text-align: justify;">If Lululemon is the choice of those who pursue optimization, then Girlfriend Collective is the gift for those who seek understanding &ndash; with their bodies, with the environment, and with the community. Coming from the United States, Girlfriend Collective impressed us at first sight not because of its design, but because of its statement: everybody deserves to be respected. From recycled materials to a soothing colour palette, everything about this brand exudes gentleness and kindness without lacking personality. The neutral colours do not try to stand out but always make the other person look back.</p>

<p data-start="274" data-end="697" style="text-align: justify;">Mardi Mercredi is not only a name that evokes floral T-shirts that have taken social media by storm, this Korean brand is also quietly expanding its territory into the world of sportswear. From yoga to golf, each design is dotted with characteristic flower petals. At Mardi Mercredi, sports are not associated with strict discipline, but aesthetic games where movements are coloured by artistic inspiration. And perhaps, that is the reason why these gentle floral-patterned workout outfits have become the favourite choice of girls who want to dress beautifully not only to "go to the gym" but to live a life with their own colour.</p>

<p data-start="975" data-end="1312" style="text-align: justify;">What makes Lorna Jane stand out is the balance between functionality and aesthetics. Workout wear that&rsquo;s still good enough to wear on the go, sustainable materials that aren&rsquo;t harsh, and a colour palette that&rsquo;s subdued but never boring. In a world that encourages women to &ldquo;do more,&rdquo; Lorna Jane is a quiet reminder that you don&rsquo;t have to do it all, just do what&rsquo;s right for you. <span>In addition to yoga wear, the brand also offers a range of fashion items, including sweatshirts, baseball caps and pyjamas.</span> <span>Lorna Jane is also committed to the environment, using sustainable materials to bring clothing to a healthy and eco-friendly lifestyle.</span></p>

<p data-start="1668" data-end="1968" style="text-align: justify;">This brand is for those who are serious about their workouts and know what their bodies need. The fabric is soft, and stretchy and fits just enough to support movement without leaving marks or squeezing the figure. There are no unnecessary details, nor are there any attempts to &ldquo;feminize&rdquo; the design with lace or bows. The charm of Alphalete lies in the feeling that you wear it not to be seen, but to feel your body getting stronger every day. From the gym to the supermarket, from jogging to the weekend cafe, it blends naturally into life without taking up much time.</p>

<p data-start="912" data-end="1235" style="text-align: justify;">Some brands are born to show off. Set Active is not. It is like a lowkey girl wearing a white tank top, stone leggings, hair tied back and holding a water bottle walking into the gym. The brand pursues minimalism steadfastly. Each design hugs the body lightly, supporting the curves without being restrictive and letting the wearer tell the story of her body and her workout routine.</p>

<p data-start="1609" data-end="1934" style="text-align: justify;">Have you ever heard of Bo+Tee? This is a sportswear brand under Oh Polly, founded in the UK and quickly took over the market thanks to its fashionable, comfortable and practical designs. In particular, Bo+Tee also knows how to play with emotions through designs such as the cute little hearts on Valentine's training shirts, or the colour palettes born for the summer sun.</p>

9 Workout Brands That Are Dominating It-Girls' Instagrams Worldwide

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