A chat with Nataliia Derkach, who shares the best kept tips (and secrets) in the industry.

The best beauty is healthy and intelligent, it encompasses all the aspects and elements that compose it; and the skin should always be a priority. Not only because it is the largest organ we have, but because it is the letter of introduction with which we show ourselves to the world.
&laquo; Self-care is about loving oneself and therefore making the best decisions and building a lifestyle that supports us to achieve all our goals, considering our appearance, career, productivity and taste for life, &raquo; Thus begins this interview Nataliia Derkach , creator of the INSTYTUTUM brand. For her, beauty , like self-love , is an adventure that lasts a lifetime .
&laquo; I sincerely believe that beauty begins within . Sometimes a person may look non-traditional, but you look at them and you can feel their inner beauty. I believe that depth of personality, integrity, wit and energy determine beauty much more than appearance." However, the expert clarifies, it should be a priority to invest in the skin .
&ldquo;Healthy skin is a reflection of your health, your confidence, and your overall beauty. And since it's easier to prevent skin damage than to treat it, it's crucial to start early."

According to Natalia, you can experience the beauty of an instant result and its long-term benefits at the same time if you make an informed and responsible decision in terms of choosing your skin care . There are several basic approaches that were common to the industry. Skin care products were professional and effective, but also aggressive and/or potentially toxic. Or they were retail-worthy premium, with fancy packaging and nice textures, but blank, ineffective formulas.
&laquo; I must say that creating a product that is simultaneously effective, safe and capable of transforming the skincare routine into a unique experience was a real challenge . But when it comes to skincare, I don't believe in compromises," the expert shares.
&laquo; When formulating our products, we only use clinically proven next-generation activities in highly efficient concentrations , balancing them with soothing ingredients and paying attention to the sensory experience (texture, color and smell). By merging science, nature, and cutting-edge delivery systems, we create products that deliver long-lasting results at home and on the go,&rdquo; adds Nataliia.
We've listed their best tips (and <a href="https://www.lofficielmexico.com/belleza/acai-por-que-es-el-secreto-mejor-guardado-para-la-piel" target="_blank" rel="noopener">secrets</a> ) below.

Image courtesy of the brand.

WHAT IS THE BEST KEPT SECRET IN THE INDUSTRY?

ND : Learn to read labels. Brands sometimes tend to mislead their customers, using the lowest possible concentration of fashion components just so they can put a big marketing claim on the label. And if you don't know where to look, you're doomed to use ineffective skincare .

WHAT DO YOU THINK ABOUT NATURAL PRODUCTS?

ND : I think I need to address natural skin care as this term has several misconceptions. You see, the concept of "natural" is not subject to regulation. This means that there are no strict criteria and almost any brand can write &ldquo; natural &rdquo; on the label if they wish . But it's a lie: most natural ingredients in their original state are not able to penetrate the skin , since it is a barrier that protects the body from external influences. For example, vitamin C is an elegant component that has antioxidant and anti-inflammatory effects. But for it to penetrate the skin, it must be encapsulated in oil.
And besides , truly natural ingredients have a short shelf life , and it is advisable to store them in the refrigerator . But with the help of scientific technologies, the natural component can be stabilized, strengthened and its shelf life increased. So I don't really believe in "natural" in the common perception of the term. But I think when people want natural products, they actually want safe, clean, non-harmful products. You can relate to that.
As a person with a strong pharmaceutical background and an MD, I believe in ingredients with clinically proven results . But I also admire when those results are achieved without skin irritation, excessive exfoliation, or other unnecessary reactions. That's why we pay so much attention to clinical studies, selecting next generation forms for our products.
My all-time favorites are the Next Generation Retinoids and Vitamin C THD which deliver exceptional skin transformation quickly, efficiently, and without unnecessary skin reactions.

BEST ADVICE FOR CHOOSING AN ANTI-AGING PRODUCT?

ND : The following must be considered:
<ul style="text-align: justify;">
 <li>bumpy texture</li>
 <li>wrinkles</li>
 <li>Photoaging</li>
 <li>dehydration</li>
 <li>uneven tone</li>
 <li>hyperpigmentation</li>
 <li>redness and irritation</li>
 <li>dullness and dryness</li>
 <li>Flaccidity.</li>
</ul>
I strongly believe in the pre-aging approach, which states that it is better to prevent aging because it is much more difficult to deal with the consequences . So, to prevent it, you need to start the deep renewal process, stimulate skin cell regeneration , restore the balance of moisture and hyaluronic acid to nourish aging skin and restore its firmness and elasticity.
As a first step, I would suggest adding our Advanced Retinol Toner, X- Strength Retinol Serum and Xceptiona l Flawless Cream for smooth, firm skin and a deep V-shape effect .

THE BEST TIP FOR FLAWLESS SKIN?

ND : Proper professional care at home is 90% of success in achieving perfect skin . In the past it was believed that real results can only be achieved with an esthetician, but now aggressive in-office procedures are a thing of the past. To obtain a fresh and radiant skin , it is no longer necessary to endure aggressive exfoliations , erythema , burns and increased skin sensitivity . Modern products allow you to gently transform the skin at home , through regular care. And get better and more stable results at the same time.
All <a href="https://www.lofficielmexico.com/belleza/exfoliacion-peelings-caseros" target="_blank" rel="noopener">peeling</a> procedures work on the same principle, removing the keratinized layer of the skin and stimulating metabolic processes . Normally, the skin renews itself every 30 days, but with age the natural processes slow down , so it is necessary to stimulate them additionally. But that's the same problem as "lose weight a week before vacation."
Instead of regularly taking care of the skin at home, we are used to postponing the situation for several months. Then, after the skin becomes dull, the pores become clogged, the wrinkles deepen, we go to the beautician, who in turn is forced to use a powerful cocktail with a high concentration of chemical acids that traumatize too much. the skin Of course, there will be a result, but after a while the peel will come off, and the skin will recover at least a little. But you can do without it.

I believe that the task of a competent beautician is not to conduct an aggressive peeling once, but to prescribe the correct protocol for professional care at home and adjust it if necessary to obtain an effect without unpleasant consequences . With one exception: I'm not talking about procedures as directed. In fact, in complex cases, when there are post-acne scars , specialized procedures are necessary . But in most cases , light, regular exposure in the home is more effective .
Natalia says goodbye with a message for all Mexican women: " Stay beautiful , inside and out ."

Beauty tips for flawless skin

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