The iconic beauty brand, known for its natural and authentic products, has launched a unique experience that will transport its customers to the heart of Provence — where the brand draws its inspiration — through an innovative virtual platform.

It's unique and daring&hellip; And oh so necessary when you spend the month of July in your office, dreaming of elsewhere.<a href="https://www.lofficielibiza.com/hommes/jerome-epinette-in-exclusive-interview-for-the-l-official" target="_blank" rel="noopener"> </a><a href="https://www.lofficielibiza.com/hommes/jerome-epinette-in-exclusive-interview-for-the-l-official" target="_blank" rel="noopener">L'Occitane</a> en Provence has developed an immersive virtual experience in partnership with Emperia &ndash; a company specializing in virtuality, renowned for its previous collaborations with industry giants such as <a href="https://www.lofficielibiza.com/fashion/meghan-markle-dior-deal-denied-rumour-prince-harry" target="_blank" rel="noopener">Dior</a>, Bloomingdale's, <a href="https://www.lofficielibiza.com/fashion/the-first-beachwear-collection-by-daniel-lee-for-burberry-photo-costumes" target="_blank" rel="noopener">Burberry</a> , Lacoste, Christie's, Sunglass Hut , Getty Images&nbsp;among many others.

Through its screen, L'Occitane highlights the beauty of <a href="https://www.lofficielibiza.com/travel/hotel-crillon-le-brave-la-provence-absolutely" target="_blank" rel="noopener">Provence</a>, but also presents its sales universe and how the region is linked to the roots of the brand. "Where innovation meets dream. We strive to be pioneers in the beauty industry, constantly pushing the boundaries to create products that inspire and transform. By embracing innovation, we aim to transform our customers' dreams into reality, offering them a truly remarkable and unforgettable experience," explains Mariana Rodrigues, Marketing Director of L'Occitane Middle East. "The brand's work with Emperia has resulted in this new virtual store that puts customers in the driver's seat and at the centre of their journey; adding a new level of personalization and a dimension of interactivity to the online shopping experience, which immerses the customer in the world of L'Occitane", says Olga Dogadkina, co-founder and CEO of Emperia.

Designed to spark curiosity and discovery of the L'Occitane brand and its key products and ingredients, the experience includes videos, stories and interactive content about the brand's universe like never before. In a fun way, you can explore the lavender fields by bike, take off in a hot air balloon to<a href="https://www.lofficielibiza.com/portraits/favourite-calarena-bikini-trends-corsican-shopping-summer" target="_blank" rel="noopener"> Corsica</a> to see the immortelle fields, picnic in the almond orchards or discover the collection of shea butter in the African landscapes from Burkina Faso. A real journey for a breath of fresh air, at your fingertips.

More information on <a href="https://fr.loccitane.com/" target="_blank" rel="noopener">loccitane.com</a>

L'Occitane offers its first motionless and immersive journey to the heart of Provence

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