Tory Burch's 2026 New Year campaign focuses on the horse as its mascot, featuring minimalist designs that concentrate on accessories, a strength of the American fashion house. The collection combines jacquard weaving techniques and iconic handbag lines to celebrate the independence and individuality of the modern woman as she enters a "new era".

The horse motif in the 2026 New Year collection represents the values of elegance, independence and inner strength. Tory Burch built its 2026 Lunar New Year campaign on the rhythm of dreams and the joy of starting a new cycle &ndash; a traditional East Asian transitional moment that has gradually become a global annual cultural event. During this special time, the Tory Burch lady dresses stylishly and gracefully steps into the new year with a sense of "success and prosperity."

Chinese supermodel Li Hejia became the face of the campaign, bringing a modern energy and sharp demeanor – like a galloping horse, confidently entering the Year of the Horse.

The combination of a rich colour palette and tactually contrasting materials creates a distinctive festive spirit, where jacquard weaving techniques and accessory designs cleverly integrate auspicious elements into modern aesthetics.

The choice of the horse as the central image for the 2026 Lunar New Year collection reflects Tory Burch&#39;s effort to explore intrinsic values such as strength and independence. This campaign goes beyond superficial festive symbols and focuses on the ability to express personality through seemingly simple everyday garments.

The Jacquard textile collection this year demonstrates Tory Burch's ability to handle colour, and is carefully designed to complement iconic bags from the American fashion house, such as the Romy, Lee Radziwill and Kira Shoulder Bag, etc.

Witty and adorable, the Suede Pony bag is born in the shape of a pony, adding a playful touch to any outfit. The signature Tory Burch pattern covering the design doesn't detract from the bag's innocent and mischievous charm; on the contrary, it further emphasises the interesting contrast between the leather and jacquard fabric.

The iconic Romy bag returns in a sophisticated colour palette, ready to complement any woman's everyday wardrobe in the new year. Alongside it, the Kira Shoulder Bag in a deep burgundy red continues the brand's signature quilted silhouette. V-shaped stitching creates a multi-dimensional effect on the leather surface, combined with the gleaming metal double T logo.

The Lee Radziwill Shoulder Bag also features a burgundy red colour, crafted from soft leather with clean, sharp lines. The restrained silhouette enhances the depth of the shade and the quality of the materials. For collectors, these handbags meet the need for an item that is both festive and durable enough for everyday use.

The accessories, including bags and pretty jewellery pieces, utilise a variety of materials such as leather and enamel, continuing to focus on the image of the pony as the central theme. Miniature and meticulously crafted, the Year of the Horse themed jewellery collection is accentuated with enamel details and crystal embellishments, encouraging ladies to layer their pieces to express their personal style.
In Vietnam, the Tory Burch brand is officially distributed by Tam Son International Company.

Tory Burch Unveils Year of the Horse Handbag Collection

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