Courrèges unveils a summer digital campaign where lines, reflections and movement redefine contemporary style.

As summer approaches, <a href="https://www.lofficiel.com/industry-trends/nicolas-di-felice-quitte-courreges-apres-cinq-annees-direction-artistique" target="_blank" rel="noopener">Courr&egrave;ges</a> continues its creative dialogue with photographer Sam Rock and unveils a digital campaign where clothing becomes a trajectory. In this new chapter, the French fashion house explores a subtle territory: one where the rigour of lines meets the freedom of movement, where structure allows air to flow through it.
The Spring/Summer 2026 collection is thus a delicate balancing act. Structured tops precisely define the upper body, while palazzo pants unfold with ample, almost floating volumes that move with every step. Between tension and release, each piece seems designed to embrace movement, to transform in rhythm with the body.
Among the key silhouettes, the asymmetrical twisted crop top makes a sculptural statement, framing the bust with almost architectural precision. In contrast, palazzo denim elongates the line and opens up the space, creating a sense of breathing room around the body. The buckled swimsuit, meanwhile, introduces a visual anchor point, a metallic punctuation mark that draws the eye. As a counterpoint, the <a href="https://www.lofficiel.com/shopping/courreges-devoile-three-sixty-le-sac-qui-tourne-autour-du-style" target="_blank" rel="noopener">new Three Sixty bag</a> emerges as a natural extension of this look: functional, streamlinedand in perfect harmony with the overall aesthetic.

The campaign, titled Mirrors Truck, places these silhouettes within a raw, linear roadside setting. The truck mirrors become shifting frames, fragmenting perception and multiplying perspectives. The body appears, disappears, is reflected, oscillating between proximity and distance. The asphalt, white lines and guardrails compose a graphic landscape where each reflection redefines proportions.
In this presentation, clothing is never static. It lives, shifts, and adapts. <a href="https://www.lofficiel.com/fashion-week/chez-courreges-le-futur-au-rythme-du-quotidien" target="_blank" rel="noopener">Courr&egrave;ges</a> offers a way of inhabiting space, a silhouette in perpetual evolution. Conceived as a seasonal uniform, this selection embodies a contemporary vision of summer-free, mobile and essential.

<a href="https://www.courreges.com/fr" target="_blank" rel="noopener">courreges.com</a>

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