Madonna&#39;s love story with Dolce &amp; Gabbana continues. The pop legend stars in the campaign for the Italian fashion house&#39;s new fragrances. She also released a cover of Patty Pravo&#39;s 1968 hit, which served as the soundtrack to the short film.

Dolce&amp;Gabbana's new global campaign for "The One The New Intensities" marks an iconic return: Madonna stars, alongside reportedly actor Alberto Guerra, in a visual narrative that blends sensuality, power, and reinvention. The first images of the campaign, which appeared unexpectedly on Dolce&amp;Gabbana 's Instagram page, introduce a new olfactory chapter for a fragrance that has always embodied contemporary charisma, according to the Italian fashion house. "The One The New Intensities" evolves the original essence, "amplifying its warm and seductive notes with a more intense, almost cinematic depth."

Dolce&amp;Gabbana 's new global campaign for "The One The New Intensities" marks an iconic return: Madonna stars, alongside reportedly actor Alberto Guerra , in a visual narrative that blends sensuality, power, and reinvention. The first images of the campaign, which appeared unexpectedly on Dolce&amp;Gabbana 's Instagram page, introduce a new olfactory chapter for a fragrance that has always embodied contemporary charisma, according to the Italian fashion house. "The One The New Intensities" evolves the original essence, "amplifying its warm and seductive notes with a more intense, almost cinematic depth."

<h3 style="text-align: justify;">In the Dolce&amp;Gabbana The One campaign video, Madonna sings “ La Bambola” , a timeless hit by Patty Pravo from 1968.</h3>

Released in 1968, the song definitively established Patty Pravo as one of the most emblematic voices of Italian pop music, marking the overcoming of the initial phase linked to covers of American hits. With this song, the &ldquo;Piper Girl&rdquo; was projected into a radically new imagery: freer, more aware, and it is here that her identity as an anti-diva took shape, a key interpreter of the Italian beat scene, capable of embodying a generational restlessness that until then had been little expressed.

The lyrics, written by Ruggero Cini, Franco Migliacci and Bruno Zambrini, portray a female figure who rejects the passive role imposed by patriarchal society, firmly rejecting the idea of being &ldquo;used and then thrown away&rdquo; . A clear feminist stance, which, however, initially did not convince Patty Pravo. After being rejected by Caterina Caselli, Little Tony and The Rokes, &ldquo;La bambola&rdquo; risked not seeing the light of day: the artist in fact considered it still tied to a sentimental dynamic too centred on the man . Yet, once released, the song imposed itself with disruptive force , quickly becoming an international phenomenon . It was the best-selling single in Italy in 1968 and, over time, went on to sell over 40 million copies.&nbsp;The French version by Dalida is memorable, as are the numerous subsequent famous reinterpretations. The latest, in chronological order, is the Italian reinterpretation by Madonna .

Madonna Stars in Dolce & Gabbana’s The One Campaign

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