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 International fashion brand VIVIENNE TAM joins L'OFFICIEL as part of the AMTD family.
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For the first time in the history of fashion, the <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Group</a> puts a luxury fashion brand, VIVIENNE TAM , and a magazine with a century-old history such as L&#39;OFFICIEL under the same umbrella. The acquisition of VIVIENNE TAM is expected to be completed by <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022">the AMTD Group</a> in 2023. The brand will be headed by Vivienne Tam, who will also be appointed head of design and creations for <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Digital</a> , as well as a director of AMTD Digital. The acquisition of the brand which has its roots in Hong Kong and bases its aesthetic in the Asian cultural milieu, fits into the global vision of <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">the AMTD Group</a> in connecting the East and the West through art and culture in the digital world. With the acquisition of the brand, <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Group</a> intends to support VIVIENNE TAM in her progress towards the metaverse and Web3 spaces. &quot;I am very happy to see how the AMTD Group continues its international strategic development with this acquisition and contributes to promoting global awareness, soft power and the influences of Chinese culture and creativity to make the East meet the West. and its approach to economics and commerce, &quot; said Feridun Hamdullahpur, President of <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD IDEA Group</a> , and Director of the Board of Directors of <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Group</a> and <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Digital</a> . &quot;This moment really strengthens the <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Group</a> &#39;s ambitious vision to develop innovations that positively impact lifestyle, fashion, entertainment and VIP services on a combined basis.&quot; The <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022">AMTD Group</a> welcomes the acquisition of VIVIENNE TAM as a strategic move to aim, through L&#39;OFFICIEL - our global business in fashion media - at the acquisition opportunities that will arise, with a view to organizing the most wide range of possible brands and intellectual properties, establishing a single platform for luxury and VIP services. I am proud to see such a renowned global brand join the network of champions and partners that forms our ecosystem, &quot; said Calvin Choi, <a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022">AMTD Group</a> President and L&#39;OFFICIEL President.

The AMTD

As a fashion designer, Vivienne is known for her peculiar approach to design which sees its fulcrum in the union of East and West, a union that is reflected in the eponymous brand founded in 1993. In recent seasons, then, her work has been ventured into the metaverse and into the Web3 space. &quot;I am thrilled to have the opportunity to join forces with Calvin and have the VIVIENNE TAM brand officially join the AMTD Group&#39;s integrated network and contribute to its global strategy, in line with my brand philosophy of building bridges. between East and West. I believe this will be a big step to create new ways of expressing fashion with the VIVIENNE TAM brand and help improve people&#39;s lives in the future, &quot; said Vivienne Tam.

Leveraging the AMTD Group&#39;s global network of assets and intellectual property, including L&#39;OFFICIEL, the magazine will be at the forefront of helping to incorporate VIVIENNE TAM&#39;s legacy into the digital landscape and expand its network on a global scale. &quot;I have always had great respect for Vivienne Tam and for the way she has managed to create a unique bridge between cultures through her brand. This is a very exciting time for both the AMTD Group and VIVIENNE TAM, as I am sure that this dialogue will further promote our common creativity, &quot;said Marie-José Jalou, daughter of the founder of L&#39;OFFICIEL and President emerita of L&#39;OFFICIEL. “ The Web3 digital strategy and the creativity of VIVIENNE TAM impressed me. As Chief Metaverse Officer of AMTD IDEA, I will ensure the expansion of the brand community through an aligned and impactful Web3 creative strategy. of L&#39;OFFICIEL, I am also pleased to support VIVIENNE TAM in the development of her narrative and in the enhancement of her heritage, which reflects her strong roots in the city of Hong Kong and the beauty of a success story between East and West &quot;, he said Benjamin Eymère, Chief Metaverse Officer of AMTD IDEA Group and CEO of L&#39;OFFICIEL.

AMTD L'OFFICIEL Acquires VIVIENNE TAM

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